RESEARCH Updates

Peer-Reviewed Publications (ABDC Ranking)

Preiksaitis, Kimberley and Alexander I. Mitchell (2023), “Gossip and Discordant Narrative Brand Evolution,” in NA - Advances in Consumer Research Volume 51, eds. Lan Nguyen Chaplin, Priya Raghubir, and Keith Wilcox, Duluth, MN: Association for Consumer Research, Pages: 472-473. (ABDC Rating of B) 

Preiksaitis, Kimberley D. and Peter A. Dacin (2021), “Consumer Responses to Strategic Customer Extensions,” Journal of Product and Brand Management, 30, 2, pp. 244-261.
https://doi.org/10.1108/JPBM-08-2019-2515 (ABDC Rating of A)

Thomas, Meredith, Alexander Mitchell, Kelley Cours Anderson, Kimberley Preiksaitis, and Devan Leavins (2021),"Consuming the Sociality of Place", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Thomson, Duluth, MN: Association for Consumer Research, Pages: 864-869. (ABDC Rating of B)

Preiksaitis, Kimberley and Alex Mitchell (2020),"The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 592-595. (ABDC Rating of B)

Mosher, Kimberley and Peter A. Dacin (2016),"Alternative Consumption Experiences Via Imaginative Fantasy Creation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 564-564. (ABDC Rating of B)

PEER-REVIEWED conference PRoceedings

McBreen, Deirdre, Kimberley Preiksaitis and Alexander Mitchell (2022), “Consumer Gossip and Brand Community Dynamics”, in 2022 Winter AMA Educators Conference – Volume 33 – “Reconnecting and Reconceiving the Marketplace,” eds. Ashley Humphreys, Grant Packard and Katrijn Gielens, Chicago, IL: American Marketing Association, Pages: 377-381.

Mitchell, Alexander and Kimberley Preiksaitis (2020), “Creating and Managing Strategic Brand Performances,” in 2020 Winter AMA Educators Conference – Volume 31 – “Consumers and Firms in a Global World,” eds. Bryan Lukas and O.C. Ferrell, Chicago, IL: American Marketing Association, Page: SBM-13 

Mosher, Kimberley and Alexander Mitchell (2018), “Exploring the Importance of Imagination on Consumption Processes and Market Dynamics,” in 2018 Winter AMA Educators Conference – Volume 29 – “Integrating Paradigms in a World Where Marketing Is Everywhere,” eds. Jacob Goldenberg, Juliano Laran, and Andrew Stephen, Chicago, IL: American Marketing Association, Page: S25.

Mosher, Kimberley and Peter A. Dacin (2016), “Taking Consumers for Granted: How Brand Changes May Have Big Consequences,” in the Academy of Marketing’s 11th Global Brand Conference “Brands that Do Good”, Bradford, UK: Pages 195-200.  

Mosher, Kimberley and Peter A. Dacin (2016), “The Effects of Doing Business: Consumer Responses to Typical Business Changes”, in 2016 Summer AMA Educators Conference – Volume 27 – “Regaining Relevance: Doing Research that Reshapes the Practice of Marketing”, eds. Bernard Jaworski and Neil Morgan, Chicago, IL: American Marketing Association, Page: B-40.