About Me

My research examines topics within consumer behavior and marketing, with a specific focus on branding, imagination and consumers and brands doing interesting stuff on the internet.

Before entering academia, I earned a bachelor degree in commerce at the Smith School of Business, Queen’s University (Canada), and worked in the fields of consulting, advertising and economic development. I then returned to Queen’s to complete my MSc (Marketing) and PhD (Marketing) degrees.

Outside of academic life, I like to garden, attempt DIY projects, read, sail and travel.

For more information about my ongoing research, teaching abilities and industry experience, please view my full CV.